HOUR1207 works with studio-created photography and designs, licensed imagery and AI-generated visuals. Each approach is identified in the “Concept and Creative Process” section of the relevant product page.
What does “AI-generated” mean?
The image was generated using artificial intelligence under the studio’s direction. HOUR1207 selects the final image and prepares it for use on the product. An entirely AI-generated image is described as such.
What does “AI-generated with manual retouching” mean?
The image began with AI generation and was subsequently edited by hand. These changes may include adjustments to details, shadows, colour or composition. The description reflects the work actually carried out.
What does “licensed artwork” mean?
The source image comes from a third-party creator or collection and is used under a license permitting the relevant use. HOUR1207 selects the image and prepares its product presentation. Rights in the source artwork remain with their respective rights holders.
What does “original studio work” mean?
In our product descriptions, this identifies the studio’s own human-created photography, artwork or visual design. It is distinct from our categories for licensed imagery and AI-generated work.
Do these descriptions refer to the entire product?
These descriptions refer exclusively to the artwork, image, or visual design applied to the product, not to the physical product, its construction, or manufacturing.